How to Build an Offer Stack Slide That Converts
Imagine presenting your offer to a potential client and watching their eyes glaze over. They seem confused, unsure of what they're getting, and ultimately, hesitant to commit. That’s a deal killer. But what if, instead, you could reveal your offer in a crystal-clear, compelling way, showcasing its incredible value and making it irresistible? That's the power of a well-crafted offer stack slide. Let's dive into how to build one that converts.
What is an Offer Stack Slide?
An offer stack slide is a visual representation of everything a customer receives when they purchase your product or service. It's not just a list of features; it's a strategic breakdown of the value proposition, showcasing the individual components of your offer and their combined worth. Think of it as a meticulously crafted visual argument, designed to highlight the overwhelming reasons why someone should say yes.
Why is this so important? Because people don't buy features; they buy *outcomes*. And an offer stack clearly articulates those outcomes by breaking down your offering into digestible, valuable components. By assigning a monetary value to each component, you visually demonstrate the overall value far exceeds the price.
Why You Need an Offer Stack Slide
**Clarity:Removes confusion by presenting a clear, concise overview of everything included.
**Value Perception:Increases the perceived value of your offer, making the price seem insignificant in comparison.
**Differentiation:Helps you stand out from competitors by showcasing the unique elements of your offer.
**Conversion Booster:Ultimately, a well-designed offer stack slide converts more prospects into paying customers.
**Justification:It gives prospects all the justification they need in order to make the purchase, reducing any buyer's remorse.
Components of a Winning Offer Stack Slide
Before you start designing, you need to understand the core components of a winning offer stack slide. These are the building blocks that will transform your offer from a vague concept into a tangible, irresistible package.
**The Core Product/Service:This is the foundation of your offer – what you primarily sell. Be specific about what it includes.
**Bonuses:Additional items or services offered to sweeten the deal. These should be directly related to and enhance the core offer.
**Guarantees:Reduce risk and increase confidence by offering guarantees (e.g., money-back guarantee, satisfaction guarantee).
**Support & Resources:Access to support, training materials, templates, or other resources that help customers succeed.
**Community/Access:Membership in a community, access to exclusive content, or direct interaction with you or your team.
Step-by-Step Guide: How to Build Your Offer Stack Slide
Now, let's get practical. Here's a step-by-step guide to creating a compelling offer stack slide that converts.
Step 1: Brainstorm and List All Components
Start by brainstorming *everythingthat a customer receives when they purchase your offer. Don't hold back! List every single item, resource, piece of content, or access that's included. Think about the tangible and intangible benefits.
For example, if you're selling an online course, you might list:
Main Course Modules (with specific details)
Bonus Module: [Specific Bonus Topic]
Downloadable Templates
Checklists
Private Facebook Group
Live Q&A Calls with Instructor
Email Support
Money-Back Guarantee
Lifetime Access
Step 2: Assign a Value to Each Component
This is where the magic happens. Assign a monetary value to each component based on what it would cost if someone were to purchase it separately. Be realistic but also confident in the value you provide. Do some research to see what similar resources or services are selling for.
**Tips for Assigning Value:**
**Consider the time and effort saved:How much time and effort does your offer save the customer? Factor that into the value.
**Compare to alternatives:What would it cost the customer to achieve the same result through other means?
**Highlight the exclusivity:Is something exclusive to your offer? That increases its value.
**Don't be afraid to use high numbers (when justified):People are more impressed by a high total value.
**Justify your valuations:Briefly explain why each component is worth what you've assigned to it.
**Example:**
Main Course Modules (10 hours of video training): $997
Bonus Module: Advanced Strategies (2 hours of video training): $297
Downloadable Templates (5 customizable templates): $197
Checklists (10 printable checklists): $97
Private Facebook Group (Ongoing support and community): $497
Live Q&A Calls with Instructor (Monthly calls, 1 hour each): $497
Email Support (Priority email support): $297
Money-Back Guarantee (Peace of mind): $ Priceless! (But list a perceived value, e.g., $100)
Lifetime Access (Ongoing access to updates and new content): $497
**Total Value: $3476**
Step 3: Design Your Slide
Now it's time to bring your offer stack to life visually. You can use various design tools like Canva, PowerPoint, Google Slides, or even professional graphic design software like Adobe Photoshop or Illustrator. The goal is to create a visually appealing and easy-to-understand slide.
**Key Design Principles:**
**Clarity:Use clear fonts, headings, and bullet points. Avoid clutter.
**Visual Hierarchy:Use size, color, and placement to guide the viewer's eye.
**Branding:Incorporate your brand colors, fonts, and logo.
**White Space:Leave enough white space to avoid overwhelming the viewer.
**Use a Consistent Structure:Every slide you present to a potential customer should look, sound and feel the same.
**Layout Options:**
**Stacked Boxes:Arrange each component in a box, stacked on top of each other.
**Pyramid:Present the core offer at the base of the pyramid, with bonuses and other components layered on top.
**Circle/Pie Chart:Use a circle or pie chart to visually represent the relative value of each component.
**List with Visuals:Combine a list of components with relevant icons or images.
**Example Slide Structure (Stacked Boxes):**
**Headline:“[Your Offer Name]: Get Everything You Need to [Achieve Desired Outcome]”
**Box 1 (Core Offer):**
**Title:Main Course Modules
**Description:10 hours of video training covering [Specific Topics]
**Value:$997
**Box 2 (Bonus 1):**
**Title:Bonus Module: Advanced Strategies
**Description:2 hours of video training on [Specific Strategies]
**Value:$297
**Box 3 (Templates):**
**Title:Downloadable Templates
**Description:5 customizable templates for [Specific Purposes]
**Value:$197
**(Continue with remaining components)**
**Total Value:$3476
**Your Price:[Your Price]
**Call to Action:“Get Started Today!”
Step 4: Highlight the Total Value and Price
Make the total value of your offer *prominent*. Use a large, bold font and a contrasting color to make it stand out. Then, clearly display *your pricebelow the total value. This creates a powerful contrast and reinforces the value you’re offering.
Consider using language like:
Total Value: $3476
You Pay Only: $[Your Price]
Get All of This for Just: $[Your Price]
Step 5: Include a Clear Call to Action
Tell people what you want them to do next. Include a clear call to action button or text, such as:
Get Started Today!
Enroll Now!
Claim Your Discount!
Join the Waitlist!
Make the call to action visually appealing and easy to click (if it's a digital slide).
Step 6: Test and Refine
Don't just create one offer stack slide and assume it's perfect. Test different variations to see what resonates best with your audience. Experiment with different layouts, values, and calls to action. Track your results and make adjustments as needed.
**Testing Ideas:**
**A/B Test Different Headlines:See which headline attracts more attention.
**Experiment with Different Layouts:Test different slide layouts to see which is most effective.
**Adjust the Values:See how changing the values of individual components affects perceived value.
**Try Different Calls to Action:Test different calls to action to see which generates the most clicks.
Examples of Effective Offer Stack Slides
To inspire you, here are some examples of effective offer stack slides from various industries:
**(Example 1: Software Company):A software company might highlight the different features of their software, along with bonus integrations and support resources.
**(Example 2: Coaching Program):A coaching program might showcase the number of coaching sessions, access to online modules, and membership in a private community.
**(Example 3: E-commerce Product):An e-commerce product might highlight the product itself, along with bonus accessories, a warranty, and free shipping.
Common Mistakes to Avoid
**Inflating Values Unreasonably:Be realistic with your valuations. If you inflate them too much, it will damage your credibility.
**Including Irrelevant Bonuses:Make sure your bonuses are directly related to and enhance your core offer.
**Using a Cluttered Design:Keep your slide clean and easy to understand.
**Hiding the Price:Don't be afraid to show your price. Transparency builds trust.
**Forgetting a Call to Action:Always tell people what you want them to do next.
Final Thoughts
Building an effective offer stack slide is an art and a science. It requires careful planning, strategic valuation, and a keen eye for design. But the payoff is well worth the effort. By creating a clear, compelling, and visually appealing offer stack slide, you can dramatically increase your conversion rates and turn more prospects into loyal customers. So, now that you know [how to build an offer stack slide], go and create one!
